---
title: "Register: The CEO’s Annual Planning Advantage | CEO Advantage Forum"
description: Reserve your seat for The CEO’s Annual Planning Advantage, an online CEO Advantage Forum session for founders and CEOs on October 29, 2026.
---

[Skip to content](https://www.clarity-collective.ai/ceo-forum/annual-planning-advantage/register#main-content)

[![CC-Horizontal-Gold-White\_Transparent-3000px-v3.png--1](https://www.clarity-collective.ai/hubfs/CC-Horizontal-Gold-White_Transparent-3000px-v3.png--1.png) ![](https://www.clarity-collective.ai/hubfs/CC_MainLogo.png)](https://www.clarity-collective.ai?hsLang=en)

- Marketing Advantage
  
  The CLEAR-EDGE Marketing Advantage™ is a three-stage growth system: Clarify, Build, Grow.
  
    - [OverviewHow the system fits together](https://www.clarity-collective.ai/marketing-advantage?hsLang=en)
    - [Foundation Builder™Clarify. A 30-business-day strategy engagement](https://www.clarity-collective.ai/marketing-advantage/foundation-builder?hsLang=en)
    - [Growth System™Build. Turn strategy into a working acquisition system](https://www.clarity-collective.ai/marketing-advantage/growth-system?hsLang=en)
    - [Growth Partner™Grow. Ongoing measurement and improvement](https://www.clarity-collective.ai/marketing-advantage/growth-partner?hsLang=en)
- Insights
  
  Practical thinking for founders and CEOs on growth, positioning and company value.
  
    - [Latest InsightsArticles for founder-led companies](https://clarity-collective.ai/insights?hsLang=en)
    - [Executive BriefingsIn-depth guides you can download](https://clarity-collective.ai/executive-briefings?hsLang=en)
    - [FrameworksTools for thinking through growth](https://clarity-collective.ai/insights/frameworks?hsLang=en)
- CEO Forum
  
  The CEO Advantage Forum is a recurring conversation series for founders and CEOs.
  
    - [Upcoming ForumsDates, topics and registration](https://www.clarity-collective.ai/ceo-forum?hsLang=en)
    - [Past ForumsPrevious sessions and topics](https://www.clarity-collective.ai/ceo-forum/annual-planning-advantage/register#upcoming)
    - [Forum InsightsIdeas from Forum conversations](https://www.clarity-collective.ai/ceo-forum/annual-planning-advantage/register#finsights)
- About
  
  Clarity Collective brings an operator’s perspective to growth.
  
    - [Our StoryWhy Clarity Collective exists](https://www.clarity-collective.ai/about?hsLang=en)
    - [Our PhilosophyBuild the CEO. Grow the business.](https://www.clarity-collective.ai/ceo-forum/annual-planning-advantage/register#Philosophy)
    - [Adam WrightFounder and CEO](https://www.clarity-collective.ai/ceo-forum/annual-planning-advantage/register#adamw)
    - [ContactStart a conversation](https://www.clarity-collective.ai/start?hsLang=en)

[Build Your Growth System→](https://www.clarity-collective.ai/start?hsLang=en)

CLEAR-EDGE CEO ADVANTAGE FORUM™

## THE CEO's ANNUAL PLANNING advantage

A practical conversation for founders and CEOs on how to use a valuation lens to build a better-performing, more valuable company.

Date

Thursday  
October 29, 2026

Time

3:00–4:30 p.m. CT

Format

Live via Zoom

INVESTMENT

$99

 Register for This Session

Close checkout

Close checkout

why this conversation matters

## IT'S NOT JUST ABOUT NEXT YEAR. IT'S ABOUT WHAT YOU'RE BUILDING.

**You can hit your revenue goals and still own essentially the same business a year from now.**

The CEO’s Annual Planning Advantage takes a different approach. Instead of beginning with a list of goals and initiatives, we’ll look at your business through a valuation lens and consider what you need to build to create a better-performing, higher-quality, more valuable company.

---

## BUILD A COMPANY WORTH OWNING.

Building for value isn’t the same as building to sell. A stronger, more valuable business can create greater wealth, freedom and strategic options for its owner.

 

a different starting point for annual planning

## six questions that should guide your annual plan

01destination

What company are we actually trying to build?

Not simply next year’s revenue target. What should this company ultimately become?

02value

What makes our company value

Where do we already have strength in our economics, customers, team, systems, market position or capabilities. 

03constraints

What's getting in the way?

Where are the biggest constraints, risks and dependencies preventing us from becoming that company?

04predictability   
 \+ independence

What would make the business more predictable and less dependent on the founder?

Consider revenue quality, leadership, systems, sales and organizational capability. 

05enterprise quality

What would make the company more scalable, defensible and transferable?

What would improve not simply performance, but the underlying quality of the business?

06strategic bets

what 3-5 things should we actually focus on this year?

Identify the few consequential Strategic Bets that deserve the company's money, people, time and attention. 

## the difference is What you're planning for

Stage 01

### No annual plan

The year happens to you.

- Reactive priorities
- Resources spread too thin
- CEO buried in daily decisions
- Opportunities dictate direction

Stage 02

### Traditional annual plan

Focuses primarily on goals.

- Revenue targets
- Profit goals
- Hiring plans
- New initiatives
- Department plans

Stage 03

### Value-focused annual plan

Focuses on the company you’re building.

- More predictable revenue
- Stronger profitability
- Less founder dependence
- Greater scalability
- Lower risk
- Stronger competitive position
- Greater owner optionality

## The objective isn’t simply to have a bigger business 12 months from now.

## IT'S TO OWN A BETTER BUSINESS

what you'll walk away with

## a clearer view of the company you're building.

01

## Stronger margins

Build a more profitable business.

02

## More predictable revenue

Reduce volatility and create greater consistency. 

03

## Greater owner freedom

Build a company that can preform with less dependence on you.. 

## The goal is a clearer, more focused annual plan built around the few strategic choices most likely to improve both business performance and enterprise quality.

INCLUDED WITH YOUR REGISTRATION

## Practical tools to help you put the conversation into action.

Every registered attendee will receive these resources following the Forum.

01recording

Session recording

Revisit the conversation and share key insights with your leadership team.

02template

CEO Annual Planning Advantage Template

 A working planning tool designed to help translate strategic thinking into a focused annual plan.

03guide

CEO Planning & Operating Rhythm Guide

A practical framework for connecting annual strategy to quarterly, monthly, weekly and daily leadership rhythms.

04template

CEO Strategic Scorecard Template

A CEO-level instrument panel for tracking business performance, Strategic Bets, enterprise value drivers and CEO effectiveness.

![LINE2-1](https://www.clarity-collective.ai/hubfs/LINE2-1.svg "LINE2-1")

your host

## Adam Wright

Founder & CEOClarity Collective

Adam works with founders and CEOs to build better-performing, more valuable businesses.

DON'T JUST ASK

## “What do we want to accomplish next year?”

ASK:

## “What do we need to build next year to own a better-performing, more valuable company?"

Annual planning done through a valuation lens helps you focus not just on what you want to accomplish next year, but on what you need to build to create a better-performing, more valuable company.

 

## fewer things done better.

CLEAR-EDGE CEO ADVANTAGE FORUM™

## START YOUR 2027 PLAN WITH A CLEAR DESTINATION.

## The CEO’s Annual Planning Advantage

Date

Thursday  
October 29, 2026

Time

3:00–4:30 p.m. CT

Format

Live via Zoom

investment

$99

[Reserve my seat](https://www.clarity-collective.ai/ceo-forum/annual-planning-advantage/register#register)

Space is limited. Registration is required.

---

[Reserve your seat](https://www.clarity-collective.ai/ceo-forum/annual-planning-advantage/register#register)